From the Press Release (May 25 2007):
Electrolux Design Lab 2007: Electrolux is seeking green solutions for the year 2020
Electrolux Design Lab 2007, for its 5th annual competition, invites design students around the world to present their ideas for eco-friendly and sustainable household appliances and solutions for 2020.
Electrolux, one of the world’s leaders in innovative cooking and cleaning solutions for the home, once again is encouraging students across the globe to fire up their creative juices and design household appliances for the future.
This year’s requirement is that submissions be environmentally-sound, commerciallyviable and enable people to better live in harmony with the environment. The goal is to go above and beyond simple energy and water efficiency and suggest ways to foster sustainable behavior and product usage.
“We see this competition as one way Electrolux can involve the creativity of young people and get them to focus on a global climate problem that will affect us all,†says Hans Stråberg, Electrolux President and CEO.
Over the years thousands of students have participated in Electrolux’s Design Lab global competition that has culminated in a series of international workshops and press events at the finals, which previously have taken place in Budapest, New York, Stockholm and Barcelona. The location for this year’s Design Lab event is Paris.
â€Design is at the heart of the Electrolux brand,†says Henrik Otto, Senior Vice President – Global Design. “I’m excited that this year’s competition will bring us some innovative sustainability ideas that might one day reach the consumer.â€
The Design Lab 2007 has a First Prize of 5,000 Euro and a six-month internship at one of Electrolux’s global design centers. An international jury will judge the entries based on intuitive design, innovation, consumer insight, and the ability to promote sustainable development for the future.
They also have created an interesting welcome video!
All right people you know you want to enter, for more information check out the official Electrolux Design Lab Website.
