DELL CALLS ON ‘THE REGENERATION’ to help create green computer of the future

Global Competition to Focus on Environmentally-Responsible Technology

SAN FRANCISCO, Oct. 18, 2007 – Dell today issued a global challenge to members of the “ReGeneration” – people of all ages who share a goal of protecting the Earth – to help its engineers design the world’s most environmentally responsible computing technology.

Dell’s call for ideas was issued here during the CONNECTING’07 World Design Congress. The challenge is called the ReGeneration: International Green Computing Technology Design Competition1; Dell is looking for ideas that demonstrate fresh approaches and responsible solutions for green computing technology.

“Dell is committed to partnering with the ReGeneration,” said Ken Musgrave, director of Dell’s Experience Design Group. “We want the best ideas from design students, computer enthusiasts and others to help technology protect our environment.”

The competition, which is endorsed by the Industrial Designers Society of America, is designed to invigorate the academic and industry dialogue regarding designs for environmentally responsible computing. The professionally juried competition is open to all, with a focus on students of universities and colleges that offer design programs2.

Competition details are now available and the submission period spans January through April 2008. Jury-selected finalists will be announced in May 2008, and honored with a prize of $10,000 each. A popular vote will be held online to find the finalist submission that most resonates with the public. That winner will receive an additional $15,000 prize. If the popular vote winner is a student, his or her university is eligible for a matching $15,000 prize3.

Entry details are available at www.dell.com/designregeneration. Entries from finalists will appear on this site in April where the public vote will also be recorded4.

For more information on today’s announcement and the design competition visit, Direct2Dell or www.dell.com/environews. For more information on the company’s environmental programs, visit www.dell.com/regeneration .

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

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1 NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Individuals who are at least eighteen (18) years of age or the age of majority in their jurisdiction of residence, whichever is older,only. VOID WHERE PROHIBITED. Begins: 5:00PM US CT 1/9/2008 Ends: 11:59PM US CT 4/2/2008. For Official Rules and prize description, visit www.dell.com/designregeneration . Sponsor: Dell Inc., One Dell Way, Round Rock, TX 78682

2 Design Educators are not eligible to enter the Competition if any student from their College or University enters the competition.

3 Design Educators will need to register for eligibility purposes for the People’s Vote Matching University Award. Design Educators who enter the Competition or who register for the Educator’s Award and the People’s Vote Matching University Award must comply with all applicable university policies and obtain any authorizations required for participation and prize eligibility from the university ethics or compliance office.

4 By submitting an Entry, your ideas, methods and materials may be made available to the public. It is your sole responsibility to secure any intellectual property rights which may exist in your Entry. If you have any concerns that your intellectual property rights may be disclosed to the public or otherwise compromised, you should seek guidance before submitting. It is your responsibility to determine whether your university or employer may own any ownership rights in and to the Entry prior to your submission.

The theme of the 2007 Macef Design Award was Ceramics for Breakfast.

Here are the winners:

First prize - Glide
By George Watson from UK

There has been little development of the toaster since the start of the century, whilst other appliances have developed and improved incorporating new technologies and thinking, toaster have remained relatively untouched. When the toaster was first invented eating toast was a social activity that took place on the breakfast table, these days toasters have been relegated to cheap plastic objects hidden away in the kitchen landscape. This toaster is designed to engage the user, re-invigorating the social context of toasting by questioning everything about what we toast with today. I was also keen to make playful object to be proud of having on your breakfast table. Slip molded bone china allowed me create this intricate and sculptural form, but also provided the material longevity that I required. This is a toaster that brings life and joy to a stagnant domestic appliance and iconic object for the home.

designer, george watson

Honorable Mentions - Brick-a-bowl
By Spitshuis Lidewij from Netherlands

Brick-a-bowls, eat food from the street * * * Brick-a-bowls are inspired by the pattern of the Dutch streets. They are made out of small terracotta bricks that make up the pattern of the pavement. The milled edges resemble skyline. The bricks are only visible on the inside of the bowls. The outside is smooth and shiny. Currently the bowls are completely craftwork; they are actually build brick by brick. However, it’s possible to produce them in a more industrial way. By means of fine-meshed gauze with a terracotta brick-pattern on it, (like Bricanion lathing) it is easy to create organic forms. The outside will be filled up, smoothened and covered with lacquer. The inside of the bowls will be pointed to enhance the contrast in the brick pattern.

designer, spitshuis lidewij

Honorable Mentions - Milk Moments
By Strasser Laura & Milia Seyppel from Germany

As if it was a fluid… A table collection that internalizes the moment of a mishap, the splash. The bowl-collection for breakfast and dinner is meant to be in porcellain.

designers, strasser laura & milia seyppel

Honorable Mentions - Parlez Avec Moi
By Xinhe jiang & Zhuo Wang from France

Wake up alone? “Parlez avec moi” leaves you no more lonely breakfast. Breakfast contains the love from our mother, lover or children,etc. With “parlez avec moi”, breakfast can be a way to express these loves. we try to make the plates service like an intermedia in the family. all the wordless emotions can be “written” in the dish and appear on the plate.

designers, xinhe jiang & zhuo wang

Highly Commended Entry - Booh Salt and Pepper
By Aleverson Ecker, Henrique J. Serbena, R. Luiz Pellanda Jr. & Holaria Cerâmica Contemporânea from Brazil

Booh is a set of Salt and Pepper shakers made of porcelain. The inspiration for this project was ghosts, funny and simple. Booh!

designers, aleverson ecker, henrique j. serbena, r. luiz pellanda jr. & holaria cerâmica contemporânea

[ See the other winning entries here ]

As each day goes by the problems facing the earth become more and more apparent, its quite clear that many things must change and sooner rather than later. Throughout history graphic design has proved itself as one of the best means to instigate a change in society and communicate the urgency of action. We are looking for graphic artworks that will raise awareness of the environmental issues affecting our delicate planet. Your graphic design should provoke a positive change in the many things that are compromising our biosphere.

• Awards

1st prize: ¥500,000 YEN
2nd prize: ¥200,000 YEN
3 x 3rd prizes: ¥100,000 YEN (each)

Shortlisted designs will be used for flags, stamps, posters etc. and exhibited throughout the city of tokyo and inside the 100% design tokyo venue, during the design week (from 31 october to 04 november, 2007).

• Design Criteria

Your designs must satisfy the following criteria:
1. Original/innovative design - avoid the obvious, fashionable fads and styles, illustrate what is most important to you.
2. Attractive design - good sense of color, typography, illustration, photography etc.
3. Communication - your design should be related to the theme ‘love your earth’. deliver an instant message with your image.
4. Flexibility - it should be easy to adapt your design for different types of mediums, flags, stamps, posters etc.

• Registration Deadline

Application registration will be accepted until september 01, 2007.

• Submission Details

Whether you’re an individual or group, you can only enter a maximum of 3 works.

1. For each entry you are required to prepare a hi-res file of your design approximately 100 x 70 cm, 300dpi (the original hi-res image(s) of your entry will be requested if your work is shortlisted.)

2. Image files for uploading to our server each entry should consist of three images: one complete image of your design plus two details. Please note: use only .gif, .jpeg, (72 dpi) max 100 KB each file, RGB color mode. maximum image size for uploading is 600 (width) x 700 (height) pixels.

[ Click here for more info or to register for the competition ]