Coca-Cola UK has struck a promotion deal with Sony Entertainment that links Coca-Cola Zero with ‘Quantum of Solace’, the next Bond movie. Coca-cola zero will be launching a special limited edition package of coca-cola zero under the name ‘Coca-Cola Zero Zero 7’ as a reference to Bond’s 007 codename. “The new, edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality, and is expected to deepen the brand’s engagement with its core target audience of 20-something men,” said Brand Director of Coca-Cola Great Britain.
Extract from FOODBEV
