
Dutch designer Jurgen Bey voted this device “Most Beautiful” at the Design Indaba conference last week. It was invented by Willem van Rensburg and designed by industrial designer Roelf Mulder of South Africa’s XYZ Design.

Hmm they got the orientation problem of this product sorted out with the wrapper graphic, but what about if you in the heat of the moment lost the wrapper? I think there should be some kind of indication on the applicator itself. Otherwise a very innovative and clever product, I think it deals with a big problem not everyone likes to talk about.
Via Dezeen
Thanks soony for the link.
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do we really need this kind of product? i mean you still can put it on the wrong way, the nose could face the other direction. would you like to use it? I would fell somehow handicapped?!
you also have more waste to get rid of … packaging , two pieces of plastic and a used condom…