In the lead up to the NUS industrial design show, IDAsia.org will be featuring some of the graduating designers outstanding work daily. These sample design snippets are examples of work done through out their 4 year course.
BMW Group DesignWorksUSA collaboration: Emotional Addressing

Title: Dynamism
Students: Wendy Chua, Sarah Hoe, Tan Li Jun
Email: wendy@outofstockdesign.com, sarahhoe@gmail.com, junqueries@gmail.com
Dynamism. Fluidity. Directionality. Movement. Powerful-ness. Vibrancy. Unrestraint. The model is made up of three sculptural forms spinning towards the energy void at the vanishing point. Every line and facet is drawn to complement each other. When the user enters the frame, his eyes are guided by the fluid curves and he feels a sense of flight contributed by the soft, translucent roof and the slight elevation of the seat.

Title: Seduction
Students: Alec Wong, Jane Hia, Ong Zhen Qi
Email: alecix21@yahoo.com, jane.hia@gmail.com, ongzhenqi@yahoo.com.sg
Seduction. In sociology, seduction is the process of deliberately enticing a person into an act. 1. An act or instance of attracting, esp. sexually 2. The condition of being induced. 3. A means of alluring; enticement; temptation The model attempts to create a seductive environment, playing heavily on curves, layering, contrast and texture.













